Entry points, and the two orderings everyone argues about — transfer before or after the application, and documents before or after creation — laid out as candidate flows and benchmarked against the field.
For Alpheya DesignScope Sequencing optionsAug 2026
The application pack has a fixed skeleton and a few free joints. The skeleton is set by dependencies; the joints are product choices. This page separates the two, gives four end-to-end flows, and benchmarks each decision so the choice is evidenced, not arbitrary.
01
The fixed spine & the open questions
Four dependencies are non-negotiable, whatever the flow: a client must exist before an account; an account must exist before an illustration (it describes it) or a transfer (it funds it); and the application can only be signed once its documents and figures are final. Everything else is a sequencing choice.
* Transfer is conditional — present only when the account is funded by a re-registration / in-specie transfer. Cash-funded (contribution) accounts skip it, and the illustration is based on the contribution. When present, it sits before the illustration so the figures reflect the incoming value.
The three joints that are actually open
Open question
Options
Constrained by
Entry point
New client · Existing client + link account · Existing client + create account · Illustration-first (quote)
None — pure product/UX choice
Transfer position
Capture before the illustration / within the pack, vs. after the application is created
Illustration must reflect transfer value; authority must be signed; rail only fires post-sign
Documents position
Generate & disclose before the client signs, vs. after creation
Regulation — disclose before the client commits (KFD/KFI before sale)
The spine is fixed by dependency; the joints are fixed by regulation and one UX call. Only the entry point is genuinely free.
02
Entry points — three ways in
Where the user starts. All converge on the same signed application; they differ only in what's created vs. reused. (Detected up-front by a "who is this for?" chooser.)
Entry
Starts with
Reuses
Best for
New client
Create client → KYC → open account
Nothing
First-time onboarding
Existing client · link account
Select client → pick a held account
Client + account
Top-up / add to an existing wrapper
Existing client · create account
Select client → open a new account
Client (KYC)
Additional wrapper for a known client
Illustration-first
Model a quote → convert → back-fill client/account
Drafts, promoted on convert
Prospecting · robo · self-serve
TakeSupport all four; don't force one. Detect at the door and tailor the wizard. Existing-client entries reuse KYC and skip the client sub-forms — the single biggest friction saver.
03
Transfer — before or after the application?
This is really two questions hiding as one: when do you capture the transfer, and when do you initiate it. They have different answers.
Option A — Capture within the pack
ProIllustration reflects the true post-transfer value
ProTransfer authority is signed with the application — one consent
ConSlightly more to capture before the client sees figures
Option B — Add after the application
ProSimpler first pass; transfer as a follow-on task
ConIllustration may not reflect the transfer → re-issue
ConA second consent / authority to chase
Commit / signRegulated / disclosureExternal rail
Recommended — capture in-pack, initiate post-sign
The transfer's value is known before the illustration is finalised; the authority is part of the signed pack; the rail only fires after submission.
01Open accountDestination wrapper
→
02Capture transferCeding + value + authority
→
03Create illustrationReflects transfer value
→
04DocumentsIncl. transfer authority
→
05Sign & submitOne consent
→
06Initiate transferOrigo / TeX
WhyYou can't legally request the transfer until the client authorises it — so capture-before-sign, initiate-after-sign is the only sequence that keeps the illustration honest and the authority valid.
VerdictCapture the transfer inside the application (before the illustration is finalised); initiate the rail only after signing. If a transfer is added after the illustration, re-confirm the illustration before sign (the drift rule). This is the advised-platform standard.
04
Documents — before or after creation?
"Creation" is ambiguous — it can mean drafting the records or activating the account. Split them and the answer is forced by regulation.
Records are created as drafts during the flow — the client and account exist in a pending state so the illustration and pack have something to attach to.
Documents & disclosures come before the client signs — the Key Features Document, illustration and application must be provided before commitment (disclose-before-sale). Non-negotiable.
Activation happens after sign + approval — the account only goes live once the pack is signed and (for maker-checker models) approved.
Documents sit before the commit, activation after
01Create recordsClient + account (draft)
→
02IllustrationOutcome + cost
→
03DocumentsKFD · illustration · pack
→
04Client signsInformed consent
→
05ApproveMaker-checker
→
06ActivateAccount goes live
RuleThe client must be able to read what they're committing to before they commit. So documents always precede signature; "creation" as activation always follows it.
VerdictDocuments before signing; activation after approval. Records may be drafted mid-flow, but nothing goes live until the disclosed pack is signed and cleared.
05
Four end-to-end flow options
Combining the entry points and the ordering decisions into four complete, buildable journeys. key = commit, reg = disclosure, ext = external rail.
Commit / signRegulated / disclosureExternal rail / system
A · Advised standard Entity-first
The FCA-advised default — entities first, transfer captured in the pack, disclose-before-sign, rail post-submission. Matches FNZ / Transact / Nucleus.
01Select / create client
→
02Open account
→
03Capture transferIf funding that way
→
04Create illustration
→
05Documents
→
06Sign
→
07Approve
→
08Initiate transfer
→
09Activate
Best forAdvised new business — the safe, regulator-aligned default.
B · Application-first Case shell
Open the application case first, fill entities inside it, maker-checker approval. This is your Figma / Imago model — best when client, wrapper and intent are known.
01Create applicationCase shell
→
02Client
→
03Account
→
04Transfer
→
05IllustrationImago
→
06Documents
→
07Review & sign
→
08Approve → activate
Best forOps-driven onboarding with known intent — your current ideation.
C · Illustration-first Quote-led
Lead with the illustration as the hook, then convert and back-fill. Built against a draft client/account, promoted on convert, re-confirmed before sign.
01Create illustrationDraft
→
02Convert to application
→
03Create / link client
→
04Open account
→
05TransferOptional
→
06Re-confirm & documents
→
07Sign → activate
Best forProspecting, robo and self-serve — outcome is the acquisition hook.
D · Existing client · add account Fast path
KYC reused, no client sub-forms. The lowest-friction journey — proves out the shared client/party data model.
01Select clientKYC reused
→
02Create / link account
→
03TransferOptional
→
04Illustration
→
05Documents
→
06Sign → approve → activate
Best forReturning clients — minutes, not meetings.
06
The industry-standard way to create
Stripped to one line, the standard advised platforms converge on is entity-first, disclose-before-sign:
It is the standard because four rules hold almost everywhere, and only this order satisfies all of them at once:
Client before account, account before everything. Create or select the client, then open the wrapper — nothing can be illustrated or funded without an account to attach to.
Transfer authority lives inside the signed pack. Captured during the application (so the illustration reflects its value, as one consent), never a separate post-hoc form. The rail is initiated only after the client signs.
Disclose before sale. The Key Features Document, illustration and application are shown before the client signs — regulatory, not optional. Documents always precede signature.
Draft mid-flow, activate last. Records are created in a pending state; the account goes live only after sign (+ maker-checker approval where used).
Two flavours of the same standard
Entity-first — start with the client. The advised / ops default (Flow A).
Case-first — open the application shell first, then fill the entities inside it; the same order underneath. Your Figma / Imago maker-checker model (Flow B).
DeviationRobo & self-serve go illustration-first. Sarwa, Wahed and Betterment lead with the projected outcome as the acquisition hook, then back-fill the client and account and re-confirm before signing (Flow C). Same finish — a signed, disclosed application over a client-owned account — different front door.
07
Industry benchmark
How the field actually sequences these three joints. The pattern is remarkably consistent: transfer authority inside the signed pack, disclosure before sign, and entry point varying by channel.
Platform
Entry point
Transfer position
Documents position
Model
FNZ
Self-onboard or adviser; minutes
Authority in pack; re-registration rails post-submission
SignalTwo things are universal: the transfer authority is bundled into the signed application (never a separate post-hoc consent), and disclosure documents precede the signature. Entry point is the only real variable — advised platforms are entity/case-first; robo is illustration-first.
08
Recommendation
Reco 01 · Entry
Detect the entry point at the door; tailor the wizard
Keep the chooser (New vs Existing client), and within Existing, offer link a held account or create a new one. Add illustration-first as an alternate front door for prospecting/robo. Existing-client entries reuse KYC and drop the client sub-steps.
Reco 02 · Canonical order
One spine: capture-transfer-in-pack, disclose-before-sign
Transfer value is captured before the illustration is finalised so figures are honest; the transfer authority rides inside the signed pack; the rail fires only after submission. Documents always precede signature; activation always follows approval.
Reco 03 · Guardrail
Enforce the drift rule
If the transfer, mandate or fees change after the illustration is generated, block signing until the illustration is re-confirmed. This is the one rule that keeps every flow — entity-first, case-first or illustration-first — compliant.
NetLet the entry point flex to the channel; keep the middle spine and the sign→activate tail fixed. That's exactly what the industry does — and it's the smallest surface area to build and to keep compliant.