Alpheya · Flow Design + BenchmarkApplication Pack

Ways to build
the pack.

Entry points, and the two orderings everyone argues about — transfer before or after the application, and documents before or after creation — laid out as candidate flows and benchmarked against the field.

The application pack has a fixed skeleton and a few free joints. The skeleton is set by dependencies; the joints are product choices. This page separates the two, gives four end-to-end flows, and benchmarks each decision so the choice is evidenced, not arbitrary.

01

The fixed spine & the open questions

Four dependencies are non-negotiable, whatever the flow: a client must exist before an account; an account must exist before an illustration (it describes it) or a transfer (it funds it); and the application can only be signed once its documents and figures are final. Everything else is a sequencing choice.

Client▸Account▸Transfer*▸Illustration▸Application▸Documents▸Sign▸Approve▸Active

* Transfer is conditional — present only when the account is funded by a re-registration / in-specie transfer. Cash-funded (contribution) accounts skip it, and the illustration is based on the contribution. When present, it sits before the illustration so the figures reflect the incoming value.

The three joints that are actually open

Open questionOptionsConstrained by
Entry pointNew client · Existing client + link account · Existing client + create account · Illustration-first (quote)None — pure product/UX choice
Transfer positionCapture before the illustration / within the pack, vs. after the application is createdIllustration must reflect transfer value; authority must be signed; rail only fires post-sign
Documents positionGenerate & disclose before the client signs, vs. after creationRegulation — disclose before the client commits (KFD/KFI before sale)

The spine is fixed by dependency; the joints are fixed by regulation and one UX call. Only the entry point is genuinely free.

02

Entry points — three ways in

Where the user starts. All converge on the same signed application; they differ only in what's created vs. reused. (Detected up-front by a "who is this for?" chooser.)

EntryStarts withReusesBest for
New clientCreate client → KYC → open accountNothingFirst-time onboarding
Existing client · link accountSelect client → pick a held accountClient + accountTop-up / add to an existing wrapper
Existing client · create accountSelect client → open a new accountClient (KYC)Additional wrapper for a known client
Illustration-firstModel a quote → convert → back-fill client/accountDrafts, promoted on convertProspecting · robo · self-serve
TakeSupport all four; don't force one. Detect at the door and tailor the wizard. Existing-client entries reuse KYC and skip the client sub-forms — the single biggest friction saver.
03

Transfer — before or after the application?

This is really two questions hiding as one: when do you capture the transfer, and when do you initiate it. They have different answers.

Option A — Capture within the pack
ProIllustration reflects the true post-transfer value
ProTransfer authority is signed with the application — one consent
ConSlightly more to capture before the client sees figures
Option B — Add after the application
ProSimpler first pass; transfer as a follow-on task
ConIllustration may not reflect the transfer → re-issue
ConA second consent / authority to chase
Commit / signRegulated / disclosureExternal rail
Recommended — capture in-pack, initiate post-sign
The transfer's value is known before the illustration is finalised; the authority is part of the signed pack; the rail only fires after submission.
01Open accountDestination wrapper
→
02Capture transferCeding + value + authority
→
03Create illustrationReflects transfer value
→
04DocumentsIncl. transfer authority
→
05Sign & submitOne consent
→
06Initiate transferOrigo / TeX
WhyYou can't legally request the transfer until the client authorises it — so capture-before-sign, initiate-after-sign is the only sequence that keeps the illustration honest and the authority valid.
VerdictCapture the transfer inside the application (before the illustration is finalised); initiate the rail only after signing. If a transfer is added after the illustration, re-confirm the illustration before sign (the drift rule). This is the advised-platform standard.
04

Documents — before or after creation?

"Creation" is ambiguous — it can mean drafting the records or activating the account. Split them and the answer is forced by regulation.

Documents sit before the commit, activation after
01Create recordsClient + account (draft)
→
02IllustrationOutcome + cost
→
03DocumentsKFD · illustration · pack
→
04Client signsInformed consent
→
05ApproveMaker-checker
→
06ActivateAccount goes live
RuleThe client must be able to read what they're committing to before they commit. So documents always precede signature; "creation" as activation always follows it.
VerdictDocuments before signing; activation after approval. Records may be drafted mid-flow, but nothing goes live until the disclosed pack is signed and cleared.
05

Four end-to-end flow options

Combining the entry points and the ordering decisions into four complete, buildable journeys. key = commit, reg = disclosure, ext = external rail.

Commit / signRegulated / disclosureExternal rail / system
A · Advised standard Entity-first
The FCA-advised default — entities first, transfer captured in the pack, disclose-before-sign, rail post-submission. Matches FNZ / Transact / Nucleus.
01Select / create client
→
02Open account
→
03Capture transferIf funding that way
→
04Create illustration
→
05Documents
→
06Sign
→
07Approve
→
08Initiate transfer
→
09Activate
Best forAdvised new business — the safe, regulator-aligned default.
B · Application-first Case shell
Open the application case first, fill entities inside it, maker-checker approval. This is your Figma / Imago model — best when client, wrapper and intent are known.
01Create applicationCase shell
→
02Client
→
03Account
→
04Transfer
→
05IllustrationImago
→
06Documents
→
07Review & sign
→
08Approve → activate
Best forOps-driven onboarding with known intent — your current ideation.
C · Illustration-first Quote-led
Lead with the illustration as the hook, then convert and back-fill. Built against a draft client/account, promoted on convert, re-confirmed before sign.
01Create illustrationDraft
→
02Convert to application
→
03Create / link client
→
04Open account
→
05TransferOptional
→
06Re-confirm & documents
→
07Sign → activate
Best forProspecting, robo and self-serve — outcome is the acquisition hook.
D · Existing client · add account Fast path
KYC reused, no client sub-forms. The lowest-friction journey — proves out the shared client/party data model.
01Select clientKYC reused
→
02Create / link account
→
03TransferOptional
→
04Illustration
→
05Documents
→
06Sign → approve → activate
Best forReturning clients — minutes, not meetings.
06

The industry-standard way to create

Stripped to one line, the standard advised platforms converge on is entity-first, disclose-before-sign:

Client▸Account▸Capture transfer▸Illustration▸Documents▸Sign▸Approve▸Initiate transfer▸Activate

It is the standard because four rules hold almost everywhere, and only this order satisfies all of them at once:

Two flavours of the same standard

DeviationRobo & self-serve go illustration-first. Sarwa, Wahed and Betterment lead with the projected outcome as the acquisition hook, then back-fill the client and account and re-confirm before signing (Flow C). Same finish — a signed, disclosed application over a client-owned account — different front door.
07

Industry benchmark

How the field actually sequences these three joints. The pattern is remarkably consistent: transfer authority inside the signed pack, disclosure before sign, and entry point varying by channel.

PlatformEntry pointTransfer positionDocuments positionModel
FNZSelf-onboard or adviser; minutesAuthority in pack; re-registration rails post-submissionDisclose-before-sale; e-sign; STPEntity-first
Transact / Nucleus (abrdn)Adviser-led, client selectedTransfer form part of new-business packKFI / KFD before signatureEntity-first
Advisor360°From CRM recordAutomated transfers within the caseIntegrated illustration → application, docs in-flowIllustration→apply
DocupacePre-filled from CRMTransfer captured in new-account workflowDocs generated before submission; e-signEntity-first
Robo (Sarwa · Wahed · Betterment)Illustration / quote-firstCash funding; minimal transferLean disclosures shown before commitIllustration-first
Alpheya (Figma / Imago)Application-first (case shell)Transfers step before illustrationDocuments step before Review/signCase-first + maker-checker
SignalTwo things are universal: the transfer authority is bundled into the signed application (never a separate post-hoc consent), and disclosure documents precede the signature. Entry point is the only real variable — advised platforms are entity/case-first; robo is illustration-first.
08

Recommendation

Reco 01 · Entry

Detect the entry point at the door; tailor the wizard

Keep the chooser (New vs Existing client), and within Existing, offer link a held account or create a new one. Add illustration-first as an alternate front door for prospecting/robo. Existing-client entries reuse KYC and drop the client sub-steps.

Reco 02 · Canonical order

One spine: capture-transfer-in-pack, disclose-before-sign

Client▸Account▸Transfer capture▸Illustration▸Documents▸Sign▸Approve▸Initiate transfer▸Activate

Transfer value is captured before the illustration is finalised so figures are honest; the transfer authority rides inside the signed pack; the rail fires only after submission. Documents always precede signature; activation always follows approval.

Reco 03 · Guardrail

Enforce the drift rule

If the transfer, mandate or fees change after the illustration is generated, block signing until the illustration is re-confirmed. This is the one rule that keeps every flow — entity-first, case-first or illustration-first — compliant.

NetLet the entry point flex to the channel; keep the middle spine and the sign→activate tail fixed. That's exactly what the industry does — and it's the smallest surface area to build and to keep compliant.